(US retail giant). So far, since Douyin has not separately disclosed its achievements in the field of social e-commerce, it can also be observed through the relevant business layout that Douyin's achievements in the field of social e-commerce are not outstanding. The reason is that for Douyin, on the one hand, the team does not have e-commerce genes, and it is challenging to learn the WeChat model; on the other hand, the platform itself is still in the user education period, and it must be in the user
experience and platform commercialization. Balance the pros and cons. If it is said that the commercialization of the platform is too anxious and the force is too strong, it will inevitably affect the user stickiness of the platform, resulting in sms marketing service the loss of users, and the result will not be worth the loss. This concern can actually be seen from the increasingly strict management mechanism of the WeChat platform. In October 2019, WeChat once again revised and updated the "WeChat External Link Content Management Specification", "help me", "help me cut a knife", "everyone can receive cash/flow"... bargaining, Viral external links such as group fights may be
"blocked". The WeChat "Specification" states that the external links shared in WeChat and WeChat Moments cannot use user avatars in violation of regulations; cannot induce/mislead downloads/jumps; cannot conduct illegal activities such as friend assistance, acceleration, bargaining, task collection, etc.; jigsaw etc. The new rules will be officially implemented on October 28.